So much more than organising logistics and coordinating schedules, event planning is an art form that enables truly talented planners to create captivating experiences, and occasions that leave a lasting impression upon attendees. Planners — from weddings and corporate conferences to music festivals…
Read More
Making a pizza, event planning. Two totally different things, right? And yet, both require careful planning, close attention to detail, and that all-important sprinkle of creativity. That being said, these disparate endeavours share similarities that can be explored to understand the challenges of…
Read More
The COVID-19 pandemic has indelibly changed the ways in which we live and work. For those planning events remotely, the advent and continued popularity of hybrid and remote is undeniably one of the era’s lasting legacies, one which has left a profound mark on the wider industry. Yet deeper still…
Read More
ChatGPT for events – A flash in the pan gimmick or the latest advancement in AI, ChatGPT is many things to many people. For savvy event planners, ChatGPT can serve as a kind of tool to engage and excite while easing the loads of even the busiest professionals within the sector. In fact, we asked…
Read More
If it ain’t broke, don’t fix it. This mantra holds true…except for those working in the events industry. Offering up the new and the fresh is an inherent part of a planner’s job and yet so many are still leaning heavily on serving up the same old experiences to their ever-changing audiences. After…
Read More
The staying power of hybrid is undeniable. While the events industry is now seeing a welcome resurgence of live, in-person gatherings, it’s clear that hybrid — thanks to its inherent agility as an event format — has become a trusted tool of planners in a relatively short space of time. That same…
Read More
When it comes to events, first impressions matter. As the kind of “opening act” to any occasion, registration sets the feel and tone for things to come. While personalisation is now inherent throughout many elements of any given event, it’s not necessarily always easy or straightforward to include…
Read More
From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet…
Read More
As he stood bathed in twilight and dust, Kevin Costner’s Ray, ‘Field of Dreams’ 1989, hears a voice in the wind, ‘If you build it, they will come’. The fact that this is a misquote of W. P. Kinsella who actually said, ‘If you build it, he will come’ is not important. Costner built his dream, and it…
Read More
As a meeting and event planner, do you ever feel a little stuck? Maybe you can’t find the perfect spot for your next unforgettable event. Or perhaps you did find a location but you are overwhelmed by all the details to create a great experience for your attendees. It might be time to take advantage…
Read More
